April Fools' Comes a Day Early with Warby Barker

April Fools' Day is the new Black Friday. It just creeps earlier and earlier every year, making a mockery of its name and other people.

Internet glasses retailer Warby Parker introduced Warby Barker on March 31.

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Warby Parker kicks it all off with eyewear for dogs

via Warby Parker

They say it's about "catering to their canine friends"

"Here at Warby Barker, there's nothing we loathe more than seeing a cute dog in heinous glasses. That's why we're pleased to offer a limited-edition Canine Collection featuring five of our classic vintage-inspired frames— each crafted from chew-resistant acetate in dashing hues."
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They even put together a whole video, featuring lots of dogs with glasses

via Warby Parker
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Just like parent-company Warby Parker, Warby Barker offers frames for both boy and girl dogs

via Warby Parker
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Then they just collected a bunch of dog-wearing-glasses pictures

via Warby Parker

Happy March 31!